A meaty match made in Devon – May 2015

Burts Chips launches new Devon Roast Beef in partnership with Well Hung Meat Company

Step aside boring bacon, there is a new meaty potato chip in town. A real man flavour, Burts Chips Devon Roast Beef is guaranteed to put hairs on your chest.

Produced in partnership with the Well Hung Meat Company, the online organic meat delivery firm and Burts’ neighbours in Devon, this hearty snack combines lashings of gravy flavour and award-winning British beef with generously thick-cut crunchy potato chips.

Producing chips with real taste, proper crunch and made by real people, Burts use natural ingredients with strong provenance credentials and are proud of their Devonshire heritage. Devon is renowned for producing some of the best beef in the country and The Well Hung Meat Company, which delivers every week to customers all over the UK, rear their premium beef cattle on fresh Devon pasture to produce organic meat that is properly dry-aged to ensure unbeatable taste.

With roast beef voted as the nation’s favourite dish[1] there’s now no need to wait until the weekend or the colder winter months for a hearty quality treat. Whether in the office or on the road, enjoy Burts’ tasty tribute to the Sunday roast at any time by tucking into a packet of Devon Roast Beef. If you’re throwing a barbecue for mates, this manly flavour means your guests can get their chops around a really meaty bite even if your skills on the barbecue don’t quite go to plan!

All Burts’ chips are hand-cooked in small batches, using the finest quality potatoes and evenly seasoned with authentic and natural flavours. Each eye-catching, colourful bag features a proud figure wearing the Burts apron and is personalised with the field in which the potatoes were grown and the name of the person who cooked them – make sure to check out who cooked yours.

The Well Hung Meat Company goes the extra mile to bring its customers the best possible flavour and quality organic meat without compromise, making it a natural fit with Burts.

Keep an eye out for regular competitions across the Burts Chips Facebook and Twitter (@BurtsChips) channels giving you the chance to win not only packets of Devon Roast Beef but also meat boxes from The Well Hung Meat Company.

[1] OnePoll survey for Unilever Food Solutions and British Roast Dinner Week, September 2014

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Notes to editors:
Devon Roast Beef Chips are made in partnership with The Well Hung Meat Company. They are in available in 40g and 150g bags from April 2015.

To find out more about Burts Chips visit the website at www.burtschips.com, like on Facebook or follow on twitter (@BurtsChips).

To find out more about The Well Hung Meat Company visit the website at www.wellhungmeat.com, like on Facebook or follow on twitter (@wellhungtweet).

The Burts Chips traditional range includes eight taste-bud tingling flavours: Sea Salt, Sea Salt & Malted Vinegar, Sea Salt & Crushed Peppercorns, Vintage Cheddar & Spring Onion, Thai Sweet Chilli, Spicy Chorizo, Firecracker Lobster and its newest addition Devon Roast Beef.

For more information or high res imagery, please contact Clemmie Corlett on 020 7240 2444 or email clemmie@stormcom.co.uk.

Download: A meaty match made in Devon (PDF)