Who’s Behind Burts?

12 January 2017

Find out about the man behind the extraordinary growth of Burts Potato Chips

Jitu Patel
Q. When and why did you purchase Burts Potato Chips Ltd?
I became the majority shareholder of Burts Potato Chips back in 2014. I used to import crisps and snacks from USA in 2004/2005. Due to logistical problems a local producer was sought and hence we invested in Burts.

Q. What are your aspirations for Burts?
To ensure that we carry on being the best premium crisps brand in the business, to continue to grow the business and be a major player in the sector.

Q. What in your view are the top 3 achievements at Burts (since your purchase)?
Turning a loss making business into a profitable one and achieving extraordinary growth year on year; investing in the latest production facilities and recruiting a top management team.

Q. Tell us a bit about yourself?
I’ve been married to my lovely wife Rohini for 40 years. She has been a pillar of strength for me. We have 3 children and 2 grand children with 1 more on the way. I live in the outskirts of London in Northwood. Having spent my childhood in Kenya and teenage years in Zambia, I have lived in London since 1978. I qualified as a Certified Accountant in 1974 with Coppers & Lybrand now known as Price Waterhouse Coopers.

Q. What community/religious organisations are you involved in and why?
Until recently I was the chair of trustees at the BAPS Shri Swaminarayan Mandir in Neasden London (popularly known as The Neasden temple). I am the chair of trustees at The Swaminarayan School, an independent Hindu school. I am also the Managing Director of Saya Enterprises Limited. We specialise in Indian snacks and savouries and have just won a listing in Tesco. Being a Hindu, seva – voluntary work – gives me immense satisfaction

Q. What are your hobbies?
Playing golf and watching sports.

Q. What is your favourite book, movie or play, food, music?
Being religious, Hindu scriptures are a favourite and I enjoy Chinese food and old Bollywood songs.

Q. Where have you travelled?
All over the world really, except South America.

Q. And finally, tell us what makes you laugh?
Playing with my grand children.

To find out more about Burts’ humble beginnings, please click here to read more about our history.