Burts Chips – A south-west campaign ‘done right’
Burts Chips end hugely successful ‘do it right’ campaign on a high, with £5,000 donation to testicular cancer charity, It’s in the Bag
This autumn, Devon-based premium snack manufacturer, Burts Potato Chips, carried out a south-west focused campaign to drive awareness and purchase of its tasty products. The aptly named, ‘do it right’ campaign, aimed to reward and inspire men who ‘do it right’, emulating the brand’s values and championing it’s loyal male customers.
It can now be revealed that the campaign raised £5,000 for Burts’ partner charity It’s in the Bag, which raises awareness of testicular cancer across the south-west region and provides support for men and their families that are affected.
Consumers were encouraged to nominate a man in their life who does it right, be that cooking the best fry up, scoring a try, catching a fish or growing an impressive moustache. For every nomination received via social media or the website, Burts pledged a donation to the charity.
The popular snack brand also bravely took part alongside 11 other south-west businesses in the 2016 It’s in the Bag charity calendar which saw the men of the south-west proudly sporting the organisation’s iconic orange pants.
Simon Knight at Burts Chips, commented: “We are delighted with the success of this year’s ‘do it right’ campaign. It’s in the Bag provides an invaluable service and support for men in the south west affected by testicular cancer and it was great to be involved in making sure men ‘do it right’ by checking their testicles once a month! It was also a good chance to continue to raise awareness of Burts across our loyal south-west customer base.”
Sue Brand, from It’s in the Bag added: ”With 220 men in the south-west diagnosed with testicular cancer every year – that’s 10% out of all UK diagnosis, it is essential that we raise awareness of this disease and support those affected. It was great to work with a brand with such a like-minded, upbeat ethos and we are thrilled with the donation of £5,000 which will go a long way to help our cause.”
As part of the wider ‘do it right’ campaign, but also as part of Burts’ ongoing support of the South West community, the company announced its sponsorship of the Exeter Chiefs who also featured in the It’s in the Bag calendar, Motorbase Performance BTCC Team, Plymouth Argyle FC, and the Plymouth Raiders basketball team. The partnerships will see them sponsor the South West teams throughout their respective seasons and offer fans a chance to enjoy Burts’ delicious snacks while watching their favorite teams!
Notes to editors:
About Burts Chips:
One of the fastest growing snacks brands in the UK, currently experiencing double digit growth, 2014 saw Burts invest £2.7m in new technology to expand and improve its Devon factory which has doubled production capacity and facilitated a strong pipeline of innovative NPD. Burts Chips are packed full of no nonsense quality and natural ingredients with strong provenance credentials from people they trust in the south west and Britain. The snacks are hand-cooked in small batches to achieve a superior crunch that always deliver on flavour and taste.
About It’s in the Bag:
Please wait a moment while you are redirected to the 3rd Party Premium Snacks website.