South West’s snacking habits revealed

Locals tuck in three times a day

This January, 73% of people in the South West – who would usually tuck into their favourite treats up to three times a day – plan on cutting back on snacks, new research from premium crisp company Burts Chips reveals.

South West Snacking Revealed by BurtsThe research found that the South West’s all-time favourite snack is crisps (42%), and the top health-conscious treat was the humble banana (29%).

The office is the snacking hotspot across the region, as two thirds (67%) can’t resist enjoying a tasty boost at work. What’s more, residents make a real effort to satisfy their appetite, as 47% will go to the shops or vending machines to get their nibble of choice.

Cornwall is a region of opposing treat tendencies, as results show that folks from Truro are aspiring to eat less snacks, whereas the people of Penzance are happy with their habits. Meanwhile, closer to Burts Chips’ headquarters, 76% of Plymouth residents plan on cutting back on unhealthy snacks.

The survey was commissioned by Burts Chips to launch its healthier snack, Quinoa Crinkles, and support locals’ 2017 healthy eating intentions. The range features 45% less fat1 than classic crisps and is gluten free, perfect for anyone looking to make small swaps to support their 2017 goals.

Simon Knight, spokesperson for Burts Chips, said: “Snacking is essential for keeping energy levels up and rumbling stomachs at bay. Healthy options for snacking are more available than ever, with a great range of 1 Contain 50% less fat than Burts Sea Salt Potato Chips innovative choices that easily fit into South Westerners three–a-day habit. What’s more, products like Quinoa Crinkles taste great, so you don’t have to compromise on your favourite treat.”

Burts Chips Quinoa Crinkles will be available from February at select retailers.

Notes to editors: Survey conducted by Ginger Comms with 1,000 recipients (December 2016) About the product: Burts’ new Quinoa Crinkles are made using the fibre-packed grain and come in two delicious options: Sweet Pepper & Chorizo and West Country Cream Cheese, offering a tasty treat you will want to eat but without the guilt.

To pay homage to Burts’ proud Devonshire heritage, they use local ingredients, to ensure they provide a true taste of the South West. The product is available in 20g packs from selected retailers. Burts’ Core range is available from select Tesco, Waitrose, Morrison’s and Co-Op stores, as well as Select Staples stores, Farm Shops and Delicatessens in 40g and 150g bags (RRP 75p and £1.99 respectively)

To find out more about Burts Chips visit the home page, like on Facebook or follow on Twitter (@BurtsChips)

For more information, samples or high res imagery, please contact Celia Jones or Annalise Evans on 020 7240 2444 or email celia.jones@stormcom.co.uk / annalise.evans@stormcom.co.uk

Please click here to download the PDF version of the press release

Download: Burts SW survey release